Course curriculum

  • 1

    START HERE

    • Welcome! What's in this course?

    • Introduction: Why email?
  • 2

    How to Set Up Your Email List

    • Choosing an Email Service Provider

    • Tutorial: How to Set Up ConvertKit and Create Your Email List
  • 3

    Get Your First 100 Subscribers

    • Introduction to Growing Your List

    • Getting Your First 100 Subscribers

    • Tutorial: Adding Your First Subscribers
  • 4

    Creating Content

    • Introduction to Creating Content

    • Different Types of Email to Send to Your List

    • Brainstorming Topics

    • How to Write an Email

    • How to Create Awesome, Effective Subject Lines to Increase Open Rates
  • 5

    Growing Your List

    • Growing Your List to 1,000 Subscribers

    • Tutorial: How to Create Your First Opt-In Landing Page

    • Tutorial: Different Types of Opt-In Forms and Landing Pages

    • Creating Your First Lead Magnet

    • Tutorial: Using Canva to Create a Lead Magnet

    • Getting People to Sign Up for Your Lead Magnet

    • Tutorial: How to Set Up Go*Viral

    • Scaling to 10,000 Subscribers
  • 6

    Keeping Readers Engaged

    • Introduction to Keeping Readers Engaged

    • The Welcome Sequence

    • Tutorial: Creating Your First Welcome Sequence

    • Tutorial: Creating Your First Automation

    • The Re-Engagement Sequence

    • Free Courses and Challenges

    • Using Tags and Segments

    • Cleaning Your List
  • 7

    Making Money Off Your List

    • Why You Should Monetize Your List

    • Validating Your First Product

    • Pre-Selling Your Product

    • Pre-Selling to Your Entire List

    • Launching Your First Product

    • Affiliate Income

    • You Did It!
  • 8

    Completion Milestones

    • You've Completed Email Marketing for Creatives When...

    • Email Marketing for Creatives Completion Survey
  • 9

    Resources

    • Call Replays

    • Swipe File #1: Lead Magnet Leading to Product Sale

    • Swipe File #2: Lead Magnet Leading to Webinar Invitation